Today, I went to a meeting with YMI Jeans about their website redesign. I went with my boss, Jason (the guy that owns the company) and he asked me to be at work early; which obviously means I had to wake up early. Well I got to work and he was on his phone for an hour, and we didn’t end up leaving until after 10:00, which is usually when I get to work anyway.

Once we got on the road, he was on his phone the entire time. The guy lives on his phone. He’s constantly receiving and making calls, checking his email and voicemail… I’m surprised he doesn’t have it permanently attached to his ear. Actually, I’m more surprised that he doesnt use bluetooth. Which brings me to another point - making calls and checking your email while driving is not a great idea. I swear, we must have came to a screeching halt like ten times because he would look up at the road at the last second and we’d just barely make it without crashing into the car before us.

There was traffic all the way from Costa Mesa to Hollywood, and we finally got there around 11:30. My first impression of YMI Jeans is that they are surprisingly bigger than I thought they were. I’d never heard of them before now, but then again, I don’t really follow designer jeans. Being there kind of reminded me of the atmosphere at LifeScript’s editorial department (where I worked last year). It was very fashion driven and everyone there was very well put together. The walls were lined with frame after frame of their latest ad campaigns; gigantic versions of their stick-thin models wearing their best jeans.

During the meeting, I totally zoned out. We didn’t start talking about the design until the very end of the meeting, so in the meantime, I was totally oogling the guy sitting across from me. He was… delicious. I know I’m taken and all that, but damn - I had to look. I think he’s an Israeli native, and his accent probably tripled his hotness score; his hair was cut perfectly, his arms were friggin toned, and he was quite possibly the hottest man I’ve seen in 2008. Look… I haven’t had sex in months. So Brandon, forgive me, but I seriously wanted to jump across the table and pounce this guy.

So back on topic… They want a denim background… gag. They also want their in-house designer to do a comp even though she has very little web background. She does mostly print. She said she wasn’t a web-idiot, but to me that means… what… myspace? So it’s me against her. It’s not so bad, actually; a little competition is probably what I need these days.

I’m glad Kimmy saved some sushi for me so I could eat it when I got back from LA. On Fridays, Jason usually pays for sushi from the place around the corner, for the entire office. I’d mentioned being bummed out that I’d be missing it today.

I’m really pissed off that this photoshoot took up my entire day because it pretty much screwed up my entire week, in terms of deadlines and shit.

Cornzapoppin is one of the clients at the firm i work at; they sell gourmet popcorn. I’m designing a website and some packaging ideas and identity branding for them. We needed product photos for the website, so they scheduled time with our photographer. I ended up art directing the entire frigging thing all day because they kept asking for me. so for the entire day I was pouring chocolate and caramel syrup from a bottle, strategically placing caramel morsels and other yummy props like strawberries and cherries on plates, and shaving chocolate. everything you see below was hand crafted by yours truly. I’m a big fan of presentation. I could be a gourmet chef! Goodbye webdesign, Hello Martha Stuart! I even went behind the camera and set the angles myself…

These are all raw; pretty much directly saved from the cr2 files that the photographer gave me after the shoot. i havent cropped anything yet or messed with the color. We took 308 photos in total. My feet hurt so much from standing all day.

Had dinner with Toya at Chili’s and saw What Happens in Vegas. We tried to get Anisha to meet us for the movie but she was busy studying. Boo!

What Happens in Vegas was hilarious, and Ashton and Cameron make such a cute couple. Cuter than Ashton and Demi anyway. I seriously want to “junk-punch” some guy now and when they’re writhing in pain, yelling “WHYY?” I’m going to point and go “You know why!” just like that crazy bitch in the movie did.