2amfix.net

Ok, I’ve crawled out of my blogging hole for a moment to just share with you guys the fact that I’m SO sick of hearing about the movie Avatar. James Cameron threw what I assume can only be a SHIT TON of money to create brand new technology in 3D animation to make this movie. He even hired a linguist to create a whole new spoken language for the fictional species featured in the movie. Yet when it came down to choosing the font that would be the basis of his whole marketing campaign… he (or the people who work for him) goes with PAPYRUS? Ok. Maybe the main title font isn’t an exact match for Papyrus – it seems to have started out as Papyrus but was slightly tweaked in Illustrator. I can see that some of the edges of the font are an EXACT match for their respective characters in Papyrus, so the fact that someone literally sat there and altered this piece of shit font is even more of a disgrace, honestly. In any case, most of the other Papyrus-looking text in their various trailers and advertisements is actually just that – Papyrus.

I just want to know who the designer is that decided to use this font. Actually, I want to know who the Art Director is. Who approved this font?! PAPYRUS?! REALLY?

In case some of you are asking yourself why I’m freaking out over this horrible font choice, I’ll let you in on why this is such an atrocity to me. Ever hear of a cute little font called Comic Sans? Yeah. You’re probably recalling the number of times you used this font in school – I remember a classmate of mine using it on a Biology report once. Well at some point, someone petitioned to put a stop to the inappropriate usage of this font, and with good reason. People were using the font for everything, including some of the most serious topics. Papyrus is the new Comic Sans. No graphic designer likes to be told to use either of these fonts – and somehow it’s a request we get from many many clients and even people that we work with (like pm’s or sales people). I remember doing a website for a law firm a few years ago and I went with Century Schoolbook for the main font. I got an email back from the client asking me to use Papyrus because it was his wife’s favorite font. Now every time I see either Papyrus or Comic Sans anywhere, I die a little inside.